The 2012 championship was referred to as the first “second screen” Super Bowl. It was estimated that up to 60% of viewers watched the game unfold with phones in hand, tweeting, facebook updating, and following along with the help of some strategically-placed QR Codes. Three commercials from last year caught our attention because they utilized […]
For many of us the measure of success for the trade show is how much swag we take home. Promotional material, giveaways, business cards, brochures … all to be discarded months later after sitting forgotten in a corner of your office. Avoid the tradeshow-bag black hole with QR Codes while showing a little eco-conscious (and […]
Another year has gone the way of the Dodo bird, but QR Code naysayers may be surprised that QR Codes have not gone extinct. On the contrary, these “bar codes on steroids” are still going strong! By turns both adored and reviled, the blocky, information-rich quick response (QR) images are still an easy, low-cost way […]
Black Friday, the traditional start of the Christmas shopping season, is the follow-up to Thursday’s Thanksgiving celebration. We’ve seen QR Codes used to great advantage to thank customers for their ongoing patronage, while inspiring them to take advantage of special deals and promotions. Taking the holiday season from green-and-red to black-and-white (with a tasteful spot […]
QR Codes are giving some teams and their sponsors a competitive edge on and off the field. The betting website Betfair has created the world’s first QR Code made with soccer balls (OK, we’re using a little creative license here, they are called footballs in Europe!). Using over 2,000 balls, the stunt was intended to […]
Well, it’s almost that time of the year again when we get together with family and friends to celebrate Thanksgiving. This is good news for us, as we will gorge on stuffing, cranberry, salads, cakes, and of course… turkeys — gobble, gobble. QR Code Placecards. This could be the Thanksgiving to try an interesting experiment […]
