The End is Nigh? We say Nay!

Squid ink on rice paper tell you just how fresh your sushi really is.

Squid ink on rice paper tell you just how fresh your sushi really is.

The end is nigh! QR Code disbelievers (yawn) frankly bore us with their empty claims of passing fad and no one uses them. QR Codes are here and they’re working quite successfully for millions of us. 

Arbitron and Edison Research just released the results of their most recent mobile use study (conducted January and February 2013), confirming what we already knew:  QR Code use is alive and well. They estimate 21% of smartphone users have scanned a QR Code, and more than 2% are using them daily. That works out to about 2.75 million Americans who scan at least one QR Code every day.

The Oklahoma Medical Board announced this weekend it will begin incorporating QR Codes on the medical licenses of physicians and other medical professionals. This move will help both physicians and patients. For the doctors these QR Codes will allow rapid check-in at training events, clinics, and hospitals. For patients, the Quick Response Codes will provide direct, instant access to their physician’s information page on the Board’s website. Patients can easily learn about their doctor’s education, medical specialties, board certification status, as well as office contact information.

Savvy QR Code users know that the most successful campaigns are those which are designed to benefit customers and clients. For example, commuters in Frankfurt Germany  don’t have to wait and wonder about their bus:  Smart posters with QR Codes take travelers to real-time information about their bus or train route.

London-based restaurant Moshi Moshi lets their sushi answer the question:  How fresh is that? They’ve developed edible rice paper and a method using squid ink to create QR Codes which lets customers know exactly which fishery the fish came from.

We’d love to hear how marketers in your area are piquing your interest with QR Codes. Comment in box below!